Memories of food
Maggi
We had Maggi for dinner last night. I bet every Indian of a certain generation (ahem!) has a Maggi story to tell. It could be about a cousin who loved to eat raw Maggi or that cute child next door who resembled the Maggi girl from that 2-minute noodles advert. I remember when it was first launched in India. We were all given free samples at school and I brought mine home (my brother had eaten his share raw during lunch break). My mother demanded if it was vegetarian. If I was sure, absolutely, 100% certain and only after I had sworn on my sister’s life (better hers than mine!) she let it inside the kitchen.
Once in the kitchen, the pack was opened, examined, its contents sniffed, inspected, held up against the sunlight and even passed through the x-ray machine. Finally, when it had cleared all of Pattu maami's stringent and demanding tests satisfactorily, the green signal was given. There was a tremendous sense of occasion as we watched Gomathy mami heat up a vaanali, pour a generous ladle of oil and throw in some mustard seeds, ulutham paruppu and kariveppilai. A minute later, finely chopped onions were added and sautéed. She poured some water, covered the pot and let it come to a boil. She paused for a moment debating whether or not to touch the offending noodles with her bare hands. She closed her eyes and sought pardon from the gods for what she was about to do. Then slid her hands inside the pack, brought out the brittle noodles and dropped them gingerly into the pot. You’d have thought we were at a Michael Jackson concert the way we jostled for a vantage point from which to view the noodles being cooked. They squiggled and wriggled and swam in the sauce. I was no longer sure that it wasn’t meat and looked at my sister on whose life I had sworn that it was vegetarian. She was alive and that could only mean I was right. I was relieved and returned my attention to where the action was.
Gomathy mami had turned off the hob and had spooned out the noodles into our quiveringly held plates. I scooped a spoonful and stuck a slippery eel of a noodle cluster into my mouth. The strings of noodles dangling outside my mouth were expertly sucked in. And this soon caught on as we each picked up a noodle strand and vacuumed them in. Gomathy mami and the rest of the household watched on with horrified fascination. How does it taste? Is it soft to the bite? What does it feel like as it worms its way down your throat? they demanded to know. But our vocabulary was not yet fully developed to descibe the wonders of instant noodles. So we nodded our heads and said that it was delicious.
Soon thereafter Maggi became a regular in the household and a few years later, I started cooking it myself. Often making inspired variations. Like adding a spoonful of sambar or eating it with mango pickle. Sometimes it worked and sometimes it flopped miserably. But for the first time, I found confidence in my cooking and realised that I wasn’t fussy when it came to food and was willing to try different combinations.
Last night’s dinner was delicious. Perhaps it was the addition of tender vegetables to the usual. Perhaps it was the Maggi stories we were sharing across the table. I cannot tell.

23 Comments:
Good read!
Very nicely written!
What a great post! I remember Maggi being given out in school too...those folks are marketing geniuses, aren't they??
For me and my sister, Maggi was an after-swimming treat in the summer months. We usually ate it in the "pure" form :D but once in a while, my mom would add veggies and soy sauce to make some kind of Chinese-style concoction.
Awesome post!!! Maggi brings out some nostalgic memories. :D
Enjoyed reading your post:)
good write-up. i guess i belong to later generation(ahem;) where maggi was quite well established. just yesterday we had maggi for dinner(lemon rice flavour) and i dont think i will ever get bored of it:) my maggi memory is very much attached to hostel days:)
I know! who in the world wouldn't like Maggi Noodles. They have new flavors coming in atleast once in 6 months. As coffee said , it does bring some nostalgic memories.
Very well written indeed! It was so much fun to read it and I could actually picture everyone with the way you've described it.
Nice reading ....I remember maggi ...those days i used to love maggi , and really it was fun having them at school .More over vegge on top ...It tasty really goo ...
lovely read :) my sis is a major maggi fan :)
Lovely post, A! :) I was the type who ate Maggi noodles raw - much nicer snack than when soggy!
Good to see you back blogging and with Maggi noodles too!:D
I love Masala flavor,my kids complain that it's too spicy but I love it.
Great tribute to Maggi ,make sure they pay you!!;D
Nostalgic post...a wonderful read about maggi....think everyone is on a maggi spree, read about somewhere else as well
Great write up! One such experiment in grad school days was the addition of paneer to maggi. Take my word for it - NEVER do it! :)
This is the best Maggi story I have read till now. Even we had got free samples in school and I became a total Maggi fan then on. However, I eat only Masala Maggi with green peas:)
This post has been removed by the author.
Hi,
we had maggi the same way too yesterday!!:)...and it was just as delicious as ever...nice post...btw, pls visit my blog too at and see if u'd like to add it to links' list..i'd be grateful as my blog is very very new...
Thanks, and keep it up!
-Mansi
Forgot to mention the site:)duh!!
Thanks for visiting guys!!I really need some boost of confidence...
-Mansi
http://funnfud.blogspot.com
very well written...very funny!!!
mmmmm Maggi :D
Dear Ammani, That was quite a write-up on the maggi saga...Actually the truth is one never gets fed up of having maggi not to speak of the convenience. The addition of vegetables makes it even better. Have you tried pouring a dollop of butter in it towards the end. My ten year old niece does. Tastes really YUM...
Hey Ammani
that was such a good read - loved the post and the blog. BTW why no recent posts??
A wonderful write up,brought up so many memories..
Post a Comment
<< Home